Indiana State Museum Report

Appendix

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Resources for Improving ISM's Event Marketing

eBook published by Event Management Blog – proven strategies for effectively marketing events:

• Yes! The Art of the Event RSVP

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2012 Master of Museum Studies Thesis by Emma Shrapnel - how to successfully engage young adult audiences 

• Engaging Young Adults in Museums 

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2012 blog that discusses some of the most effective ways to market events and increase registration 

• 15 Sure-Fire Ways to Guarantee Your Next Event is Sold Out 

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Blog by eventbrite that discusses 10 of the most effective ways to increase ticket sales

• 10 Ways to Double Your Ticket Sales in 2019 ​

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Resources for Further Developing ISM’s Applied Data-Analytics

Robert Stein’s step by step approach to implementing data-analytics in museums:

• Becoming a Data Startup – Part 1

• Becoming a Data Startup – Part 2

• Becoming a Data Startup – Part 3

 

How the Art Institute of Chicago implements data-analytics to better serve their mission:

• The Power of Applied Data for Museums

 

The Dallas Museum of Art’s Friends program – an innovative approach to data-analytics:

• Nurturing Engagement: How Technology and Business Model Alignment can Transform Visitor Participation in the Museum

• Seeing the Forest and the Trees: How Engagement Analytics Can Help Museums Connect to Audiences at Scale

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SMU DataArts collects data from cultural non-profits from across the country and provides analytic reports tailored for each participating organization. They also offer online courses in data-literacy.

• Cultural Data Profile

• Educational Resources

 

Business-Intelligence software can make data-analytics easier and more effective:

• Tableau offers discounted services for qualifying non-profits

• Dexibit is specifically designed to serve cultural institutions

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Reference demographic information specific to your community:

• United States Census Bureau’s American Community Survey

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Blog that discusses some of the most useful museum management software

• #1 Museum Management Software​

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Sources for Further Improving ISM's Email Invitation Design 

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14 Tips for Improving Your Responsive Email Design

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Design High-Performing Email Campaigns

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8 Ways to Improve Your Email Marketing Performance

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How to Run a Successful Email Marketing Campaign (Step by Step)

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15 ways to improve your email marketing campaigns

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Sources for Further Improving ISM's Invitation Design

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How to develop a knock-out marketing strategy for your design agency

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5 ways good graphic design can improve your marketing

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Why Marketing With Graphic Design Can Improve Your Business

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4 Ways Visual Design Can Improve Your Social Media Marketing

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Graphics Design Firm Marketing Plan

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