Closing
We have conducted 100+ hours of research on how the Indiana State Museum might increase event pre-registration rates. It is this research on which we have based our recommendations. Our hope is that these recommendations will prove useful in improving event pre-registration results and ultimately contribute to the continued growth of the Indiana State Museum as they pursue their mission.
The recommendations involve the following actions:
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Applying data-analytics to help better relate to the target audience and their journey.
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Utilizing social media and email marketing effectively to engage customers.
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Focusing on web design, in order to make the registration process more appealing and convenient.
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Enticing costumers to register early with early bird incentives and the fear of missing out.
(Indiana State Museum and Medal of Honor Memorial, 2014)