Introduction:
The Indiana State Museum is seeking ways to increase pre-registration numbers in order to reduce event waste, and promote better event planning. To do this, we have researched how the Indiana State Museum staff can effectively increase pre-registration numbers for future events.
The purpose of the research is to find how to effectively increase pre-registration numbers with purposeful advertising, effective channels of engagement, and functional webdesign. We researched what factors affect pre-registration as well as how attendees of ISM events are influenced by these factors. By combining multiple avenues of research, we are able to share recommendations meant to improve Indiana State Museum pre-registration numbers.
This report presents recommendations the Indiana State Museum can apply to their current event marketing strategies. Our recommendations include ways to improve overall event presence and pre-registration processes. This includes event relevancy, event promotion design and organization, and mediums to advertise with.
The methodology section of this report explains the research methods used to arrive at the recommendations. The analysis details how the recommendations were made based on information researched from experts in the event marketing field. The recommendation section contains basic lists of recommendations meant to improve pre-registration for Indiana State Museum events. The review of literature connects main ideas and information from the experts. The results and analysis from the survey that were conducted can also be found after the review.
References that were used for research and make recommendations in this report can be found at the end of this report.
(Indiana State Museum Events - Three Images, 2019)